Bob Gillingham Ford

2017 ADVERTISING & SPONSORSHIP PROGRAMS

 
Northeast Ohio Golf | NEOHgolf.comNortheast Ohio Golf continued its upward growth trend in 2016, expanding readership for the eighth straight year in a row. The number of sessions, page views, and time-spent-on-site all increased. But most importantly, over 60,000+ unique visitors came to NEOHgolf.com in 2016!

But to get even better, we’re making some big changes in 2017.

First, we’re updating the site design. The new look will have more white space, bigger type, giant photos, a better ad display, and an improved mobile experience.

We’re also rolling out some new programs and features in 2017. To reach a wider range of golfers. To create stronger ties to golf courses. To offer discounts and exclusive social events. And even to promote some new tournaments.

Finally, we’re going enhance the user experience through a cool change in the way ads are shown.

So get in on the fun in 2017! Big companies, business professionals, retailers, entrepreneurs, golf courses, golf associations and tournament directors should lock in their spot for next year now…

REVIEW THE PROGRAM THAT MATCHES YOUR SPECIFIC INTEREST:

» FOR A BUSINESS:  2017 Corporate Sponsorship and Advertising

» FOR A GOLF COURSE OR RANGE:  2017 Golf Course Member Program

» FOR A GOLF ASSOCIATION OR EVENT SERIES:  2017 Golf Association Member Program

» FOR A TOURNAMENT:  2017 Tournament Calendar Promotions

 

 

2017 CORPORATE SPONSORSHIP AND ADVERTISING

Multiple ads on a webpage can lead to ad blindness. Nothing gets noticed when there are too many things to see. So in 2017, we’re changing the way we present ads to make it better for both readers and advertisers.

CHANGE #1: There will be NO ADS on the Home Page or stacked up in the Sidebar.

CHANGE #2: There will be just ONE AD showcasing ONE SPONSOR on each content page, placed so a reader always sees it.

A paragraph of page content begins just above the ad then continues right below the ad. The ad space is big enough to make the message clear and bold. And the ad content can even be video!

Ads will rotate equally among each Sponsor. To manage this, Northeast Ohio Golf will limit the number of Primary Sponsors to 12 for 2017. So become a sponsor before the space sells out!

There are two sponsorship options and one basic advertising option available:

Primary Sponsor:  $995 / year

A Primary Sponsor gains priority for the 2017 calendar year for $995. The Primary Sponsor package includes:

– a large company logo on the Homepage with a link back to the sponsor’s website;

– a large company logo on the Tournament Calendar page (the second-most trafficked page of the site!) with a link back to the sponsor’s website;

– one (1) welcome editorial posted early in the golf season acknowledging the sponsor relationship;

– one (1) sponsored content post on any topic the Primary Sponsor chooses, scheduled on a date the sponsor selects;

– a year-long series of large, full-width display ads set within multiple content posts, scheduled in rotation with the other Primary Sponsors. A Primary Sponsor will see their ad in every 12th content post at minimum; more frequently based on the number of active Sponsors.

Supporting Sponsor:  $495 / year

A Supporting Sponsor can join the site for $495 for the 2017 calendar year. Supporting Sponsor packages are only available if the 12 Primary Sponsor slots are not sold out, with ads scheduled in rotation after the Primary Sponsors.

Supporting Sponsors receive:

– a small company logo on the Home Page;

– a welcome editorial posted early in the golf season acknowledging the sponsor relationship;

– the same year-long series of large, full-width display advertisements, but scheduled after the Primary Sponsors and run at a frequency of every 24th content post at minimum; more frequently based on the number of active Sponsors.

Advertiser:  $30 ea

Companies that simply wish to advertise at a very affordable rate on NEOHgolf.com can get the same large, full-width displays as the Sponsor ads outlined above, but posted in rotation after the Sponsor schedule. Individual advertisements are $30 each, or discounted at 10 ads for just $195.

 

 

2017 Golf Course Member Program:  $295 / year

Golf course managers want to sell tee times, attract outings, and promote tournaments throughout the season. Northeast Ohio Golf helps a golf course do that! Become a 2017 Golf Course Member and receive the following promotional services for just $295 for the full calendar year:

– your logo on the Homepage of NEOHgolf.com linked to your existing website;

– first option to host either a NEOHgolf.com Stroke Play Series Event or a NEOHgolf.com Friday Charity Scramble Series Event;

– one (1) sponsored content post featuring a promotional idea you provide, posted on the date you specify;

– two (2) event listings on the Tournament Calendar with promotional mentions in a Call for Entries story and in our weekly email newsletter, plus the posting of results, photos and game stories that you supply by email after the event;

– the option to list up to five (5) charity golf outings held at your facility on the Tournament Calendar (a benefit that can be offered to potential outing groups!);

– the option to be featured as a participating course on the Northeast Ohio Golf Players Card and mobile app launching 2017, outlining a promotion or discount to cardholders;

– a content build-out of your page in our website’s Course Directory section using photos and information you supply by email or link;

– designation as a Golf Course Member on all NEOHgolf.com marketing materials, and the right to use that designation and our logo in your own marketing materials;

– a package of Northeast Ohio Golf posters, door stickers and other custom signage supplied for use at your facility to promote the relationship;

– recognition in group marketing initiatives undertaken by Northeast Ohio Golf (like consumer golf shows, PR campaigns, media opportunities, golf social events, etc).

Upgrades and Add-Ons:

– an owner or manager of multiple golf courses can add other Golf Course Members for an additional $100 per facility per calendar year after the initial membership;

– a Course Member can promote a year-long event series (like a weekly skins game or a monthly tournament schedule) for an additional $200 per year ($495 total). This option includes Tournament Calendar listings for each event, pre-event promotion on the website and in the email newsletter, and the posting of supplied scores, game stories and photos after each event;

– a Course Member can hire Northeast Ohio Golf to provide full on-site editorial coverage for any tournament (i.e. shoot photos + video and write the game story for that event) for $125 per event day. (+$25 additional if full field scores must be compiled by us instead of emailed ready-to-post.)

– a Course Member can order a Featured Course Review for $95. This ‘review and rating’ story includes a 500+ word editorial, a complete photo gallery, a 30- to 60-second video, and links to the facility’s main website. The review story will remain live on the site after its initial Featured posting, and will be linked to from the Course Directory, Tournament Calendar and other editorial content over time. The story will be promoted through our social media accounts and submitted to search engines for long-term SEO benefit.

 

 

2017 Golf Association Member Program:  $495 / year

Run a Golf Association or a year-long series of tournaments? Promote your events and get editorial coverage on Northeast Ohio Golf as a 2017 Golf Association Member! For just $495 for the full year, your organization will receive the following promotional and content services:

– your logo on the Homepage of NEOHgolf.com linked to your existing website;

– an Association page on NEOHgolf.com accessible from the site’s main navigation. The Association page presents full contact information, a complete tournament schedule, all event game stories and results, and the option to link to a separate page with information about Association rules, history, membership details, etc.;

– your full series of events on the Tournament Calendar, with each event receiving a corresponding tournament details page outlining the date, time, course location, map, event format, entry fee, entry deadline, prizes, and full registration details;

– a promotional mention for each event in a Call-for-Entries story on the website 7-10 days before each event, and a mention in our weekly email newsletter 3-5 days before the entry deadline of each event;

– the posting of tournament results, photos and game stories that you create and supply to NEOHgolf.com by email after each event;

– designation as an Association Member in all Northeast Ohio Golf marketing materials, and the right to use that designation and our logo in your own marketing materials;

– the option to be featured as a Golf Association Member on the Northeast Ohio Golf Player’s Card and mobile app launching 2017, outlining a promotion or discount available for cardholders;

– recognition in group marketing initiatives undertaken by Northeast Ohio Golf (like consumer golf shows, PR campaigns, media opportunities, golf social events, etc).
 

Need Help with Tournament Game Stories, Photos and Video?

Golf Associations that don’t have the time or resources to write game stories and shoot photos and videos at an event can have Northeast Ohio Golf create this editorial content for them. We come on-location and provide full media coverage of the tournament!

There are two options for content development for our Golf Association Members:

– hire our editorial team for a single event at $95 per event day (normally $125!) + $25 additional if full field scores must be compiled by us instead of emailed ready-to-post; or

– hire our editorial team for a full season of events for $75 per event day + $25 if full field scores must be compiled by us at each event instead of emailed ready-to-post.

The content we create will be posted to NEOHgolf.com in a timely manner after each event. This content can be republished in part on the Golf Association’s own website or in their marketing materials, with full rights.

 

 

2017 TOURNAMENT CALENDAR PROMOTIONS

Promote a competitive tournament or a charity golf event on Greater Cleveland’s #1 golf website! Reach active players, tell them about your event, and get them to sign up. Tournament Calendar Promotions are designed for a single event run by a golf course or tournament director, with three options available:

Tournament Calendar Listing: $30

A simple posting of your event date on the NEOHgolf.com Tournament Calendar — the most highly trafficked section of the website! Listing includes a custom event information page with the date, location, logo, tournament format and entry contact details.

Calendar Listing + Preview Story + Email Newsletter Promotion: $125

This pre-tournament promotional service includes a listing on the Tournament Calendar, a 150+ word Preview Story posted 2-3 weeks out from the event date with a notice to all of our social media followers, and a mention in the weekly Email Newsletter 1-2 weeks out from the event date. After the event is played, we will also post any tournament result content (i.e. a game story, scores, photos and other media that you send to us by email) to build momentum for the following year.

Calendar + Preview + Email Newsletter + Editorial Content: $250

This option includes the Tournament Calendar Listing, Preview Story and Email Newsletter promotions outlined above, plus the writing and posting of a Feature Story (our website’s main story) from editorial coverage we create with our attendance at your event. Includes a 300+ word game story, full-field scores list, photos, video, sponsor logos, and notice to all of our social media followers. Add $25 if full field scores must be compiled by us instead of emailed ready-to-post.

 

Allen Freeman, NEOHgolf.com
Join with Northeast Ohio Golf in 2017!
 
Allen Freeman
EMAIL golf@neohgolf.com
PHONE 216-577-8756

 

 

Other Marketing Services

Cleveland Creative Inc. (the parent company of Northeast Ohio Golf) performs a wide range of professional marketing services. We have extensive experience in website development, photo-video shoots, content writing, print project design, collateral production, even complete facility re-branding projects!

Services are billed hourly at $75 per. Time is billed in 15 minute increments. Materials and production expenses are additional, and are always passed through at cost.

Call or email Allen Freeman using the contact info above to discuss your needs.