Follow-Up Question: Is It Really Broken?
At the 2020 PGA Show, the International Network of Golf (ING) hosted their annual, long-running Pellucid State of the Industry presentation made by industry analytics vets Jim Koppenhaver of Pellucid Corp and Stuart Lindsay of Edgehill Consulting.
Some key data highlights from their presentation:
– 2019 showed 20.6 million golfers played 432 million rounds. Those numbers are comparable to 2018, but they are well down from peak 2000 when there were 29.8 million players;
– Percentage of population who played golf in 2000 was 9%; the percentage of population who played golf in 2019 was 7%;
– Average rounds per facility in 2000 was 36,500 each; the average rounds per facility in 2019 was 32,300 each;
– The golf course industry is currently utilizing only 55 percent of tee sheet capacity; this percentage is relatively the same as during 1990-2000 boom, but back then 250-300 new courses were being added each year;
– Since 2000, there has been a net loss of 815 golf courses operating in the USA;
– There is no evidence as of yet to suggest that “alternative golf facilities” (Topgolf, Drive Shack, etc) is creating any type of cross-over for new players to golf courses.
Some of the solutions suggested during the presentation:
– flexible pricing for tee times
– making each facility more amenable to women and minorities
– encouraging entry-level golf
– capturing golfer contact information at public facilities